Run This Town
As long as I can remember, I have always looked to Nike to
fulfill my running needs. Whether it was the best pair of the nicest looking
running shoes on the market or a new high tech running jacket, I could always
look to Nike to provide me with exactly with I was looking for. Nike is just one of those brands that
provides value in a variety of ways so that it is hard to not turn to them when
you need just about anything sports related. Nike is a great company that makes
differentiated products that add value in a holistic fashion.
Nike definitely has honed the concept of Total Value. They
have their basic product of the shoe, add in the high tech add- on to give it
functionally and great design.
Ultimately their most successful area in the concept is in how they make
you feel. From their commercials and
ads, I get the notion that I am Hercules wearing their products. I am an
unstoppable juggernaut when wearing Nike. I think this is what made Nike so
iconic because of their strength on deriving emotions from their products.
Company provides excellent hedonic and utilitarian value.
When first buying the shoe, I always think if it can fit my running needs, and
Nike products have always fulfilled them. They are useful in the fact that they
allow me to complete my workout goals by providing great comfort and support
for me. In addition, I receive hedonic value from the overall look from the
shoe. When I stare at them, I picture myself as a running champion charging
down a race track. I get a kick out of
this “coolness” factor that is not duplicated in other brands for me.
There are two key factors that make Nike products stand out
from the pack. For one, the shoes boast amazing design thanks to the in house
team that Nike has at their fingertips. When I am running, I honestly want a
product that looks cool at my feet while still providing comfort, and Nike just
does that for me. Secondly, Nike differentiates itself further by the use of
great endorsements and marketing. My consumer perception is that the shoe is Olympian
quality so it will fit my needs as top ranked athletes use the product. I feel
like I can take on Usain Bolt in a running match when wearing my checkered
shoes.
In conclusion , Nike is a winner in my book for great value.
I look and feel great while wearing their shoes because of the standout design
and amazing endorsements. The company takes the time out to ensure that the
emotion is there behind the product which makes a consumer like me think of the
product as highly valuable. I do not see myself turning to Adidas or Puma on my
feet ever in the near future, which means that Nike is RUN TOWN as the foot
champion.
